Labeling and trademark policy
tải về 3 Mb. Chế độ xem pdf
|
| UTZ as brand endorser
2.2 The UTZ name and logo provide independent assurance for the brand/company’s commitment to sustainability and sustainable sourcing. Therefore, it is essential to safeguard the independent status and endorsement function of the UTZ name and logo. Their uniform use builds awareness and recognition and entails the following: In the name ‘UTZ’, UTZ has to be written in capitals. The name of the organization UTZ may not be translated into other languages. When using ‘certified’ as an adjective (i.e. UTZ certified coffee or UTZ certified farmers) the word certified should be written with a small ‘c’ and may be translated. Confusing or misleading use is prohibited. UTZ should not refer to or be linked to wording such as ‘fair’, ‘fair trade’ or ‘organic’. It is prohibited to associate the UTZ name or logo with companies, products or services that are not verified as (part of) UTZ. The use of UTZ as (part of) a brand name is prohibited (see images). The brand name and logo should always be leading (see images). Clear link to certifiable ingredient 2.3 In order to be credible and transparent towards consumers, the UTZ logo and claim can only be used if the certifiable ingredient is a key component of the product, i.e. it is included in the product name and/or picture. Examples: chocolate milk products (even when they contain a small percentage of cocoa) may be labeled with an UTZ logo and claim, but rice cakes or waffles containing a very small amount of cocoa butter may not (unless they are chocolate- covered and/or cocoa/chocolate is included in the product name). www.utz.org 5 Products with two or more UTZ certified ingredients 2.4 Members may label products containing two or more UTZ certified ingredients (e.g. coffee flavored chocolate or chocolate with hazelnuts). In such a case, a special combined logo applies. Please keep in mind that for such products, it is not encouraged to use two different text claims. Members should preferably only choose one claim. For credibility reasons, the claim referring to the lowest level of traceability should be used (e.g. in the case of coffee-flavored mass balance chocolate, the purchasing claim should be used, not the content claim). The UTZ Member Support Team ( membersupport@utz.org or +31 20 530 8096) will be able to guide you in the correct use of a claim in case of doubt. tải về 3 Mb. Chia sẻ với bạn bè của bạn:
|