Labeling and trademark policy
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| Using multiple labels
2.5 Members may use other sustainability logos, marks or seals in addition to the UTZ label but please note that the UTZ logo must not be placed in such a way that it could be interpreted as belonging to any company or organization other than UTZ or its members. www.utz.org 6 3. General Requirements for Off-pack Trademark use 3.1 For off-pack communications, members are required to use the UTZ corporate logo, instead of the UTZ labeling logo. The UTZ corporate logo does not include the word ‘Certified’. Apart from this requirement, the on-pack regulations are also the basis for off-pack communication. 3.2 For off-pack trademark use, the use of the UTZ corporate logo without a text claim is permitted, but using the logo without any explanation is not recommended. 3.3 UTZ strongly recommends using the ‘Better Farming Better Future’ logo off-pack. 3.4 The UTZ corporate logo must be clearly identifiable as an independent product certification label and should be smaller than the company or brand logo. The UTZ corporate logo must not be used in any way that implies endorsement of the company brand, or instead of the company brand. 3.5 For advertisements, the company or brand that is being advertised must be clear. Members should avoid suggesting the advertiser is UTZ. 3.6 UTZ has developed a style guide and key messages document to ensure the consistent representation of UTZ both internally and externally. This style guide and key messages document can be found on the UTZ Resource Library ‘Marketing toolkit’ at www.utz.org/resource-library . |