Labeling and trademark policy
Who can use the UTZ label?
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- Điều hướng trang này:
- Non-compliance and trademark protection
- Charge for the logo use
| Who can use the UTZ label?
1.11 This policy is aimed at and binding for all members and their subsidiaries who want to use the label, both off-pack and on-pack. A member who is registered, but not yet licensed to sell or trade as UTZ, is not yet allowed to use any intellectual property of UTZ, such as the UTZ trademark and logo (collectively: ‘UTZ Trademarks’), in public. Such a member is therefore also not allowed to use the UTZ label on-pack or off-pack. However, such a member may publicly refer to their UTZ membership as long as it is made clear that the membership serves the purpose of becoming certified or licensed to sell or trade UTZ certified products in the future. Non-compliance and trademark protection 1.12 If the member does not comply with one or more of the rules and conditions specified in the Labeling and Trademark Policy, UTZ can withdraw the right to use the UTZ logo on products and in marketing activities and/or terminate the UTZ membership. UTZ has developed a strategy to protect its intellectual property worldwide. For an up-to-date overview of all registrations, please consult our trademark page . UTZ does not allow the use of the name and/or logo with TM and ® marks. If you see any of the UTZ trademarks being used inappropriately on product packaging, in print or elsewhere, please notify us at trademarks@utz.org . Charge for the logo use 1.13 The use of the UTZ logo in communications is free of charge. UTZ reserves the right to introduce a logo usage fee for its members as long as it gives six months’ notice. www.utz.org 4 2. General Requirements for On-pack Labeling Which labeling logo to use? 2.1 UTZ has a specific labeling logo category with different varieties – see Chapter 9. If members decide to use the logo for on-pack communications, then they need to use the UTZ labeling logo that should always be used in combination with a text claim. Other than the UTZ corporate logo, this logo category includes the word ‘Certified’ – which communicates to consumers the certified status of the product it is printed on, or the certified ingredient in the product. The UTZ corporate logo can be used for off-pack communication (please refer to Chapter 3). tải về 3 Mb. Chia sẻ với bạn bè của bạn:
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