Labeling and trademark policy
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- Điều hướng trang này:
- When to use which labeling logo
- Where to place the logo
| www.utz.org
9 Approval of off-pack trademark use 4.17 To boost credibility and consumer trust, and in the interest of both UTZ and the brand, it is strongly recommended that off-pack product and corporate communications are checked by UTZ before publishing, so please mail these to membersupport@utz.org . 4.18 Off-pack communications related to the commitment claim must be approved by UTZ, and should be mailed to membersupport@utz.org . The commitment claim is a labeling option for complete ranges of chocolate or cocoa-based products based on a company’s commitment to source 100% UTZ certified cocoa over a given timeframe. Please refer to Chapter 6 for more information. www.utz.org 10 5. Specific Requirements for Labeling Coffee Products 5.1 For coffee, there is one labeling claim option: the content claim. Content claims for coffee 5.2 A content claim states that the coffee in the product is UTZ certified and is physically processed into the final product. A content claim can be made if the manufacturer makes use of the traceability model of Segregation or Identity Preserved. The content claim applies to fully certified products (90% 4 or more certified coffee content). With this option, it is possible to set up a tracer 5 . When to use which labeling logo 5.3 Members who are eligible to use the ‘full’ UTZ labeling logo (with or without pay-off) may choose to use the UTZ labeling ‘Coffee’ logo. This is not possible the other way around. Where to place the logo 5.4 The logo can be placed on the front, back or side of the packaging. When using the flag only or the coffee logo front of pack, it is possible to use an additional logo with pay off or the flag only logo next to the claim elsewhere on the packaging. 4 A limited amount of mixing (representing no more than 10% of the volume of the UTZ product) may occur. 5 Retailers and brands selling UTZ certified products can share the story behind their products by launching an online tracer. Consumers can use the tracer to trace the products back to their origin. Tracers are only available for products where the Identity Preserved traceability model is used for. |