www.utz.org
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1. Introduction
1.1
This Labeling and Trademark Policy defines the requirements for:
On-pack labeling of both retail and foodservice products. This includes all types of final
packages (that will not be re-packaged afterwards). Examples: use of the UTZ label on
coffee packaging for the retail market and bean packaging for the out-of-home markets.
Off-pack use of the UTZ trademark. Examples: use of the UTZ trademark on websites, in
advertisements and in corporate reports.
1.2
In this document, labeling includes all references to UTZ certified ingredients, both with and
without the logo. The document describes correct wording (text claims) and provides details
on correct logo use (color, positioning, size). A text claim is the text on consumer packaging
that explains UTZ. It consists of:
Type of product claim
Line about UTZ
Web reference
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1.3
There are two categories of logos available:
The UTZ labeling logo, which includes the word ‘Certified’ and should always be used in
combination with a text claim. It is not allowed to use the UTZ labeling
logo without this
claim. The labeling logo is applicable for on-pack and off-pack communication regarding
the certified product. This logo category can be divided into three types of logos. Please
refer to chapter 9 for more information.
The UTZ corporate logo or UTZ trademark, which does not include the word ‘Certified’
and which can be used for off-pack communication when talking
about the collaboration
with the UTZ organization.
General and product-specific requirements
1.4
This policy includes the general requirements that apply to all products,
plus specific
requirements for coffee, cocoa, tea (including herbal tea and rooibos) and hazelnuts. The
document has been designed as
a detailed reference resource; it is essential to read the
chapters on requirements for general use as well as the relevant product-specific
chapters
where required.
Validity
1.5
This labeling policy (referred to as the “Labeling and Trademark Policy June 2017”) replaces
the Labeling and Trademark Policy May 2016, January 2016 and October 2015 as well as the
Labeling Policies 2012/2014 and any applicable appendixes. Please note that the changes in
the Labeling and Trademark Policy June 2017 as compared to the Labeling and Trademark
Policy May 2016 only concern the possibility of exempting minor ingredients for the labeling
of Tea, Rooibos and Herbal Tea products, described in Chapter 7. The changes in the previous
Labeling and Trademark Policy May 2016 were largely concerned with the implications of the
name update from ‘UTZ Certified’ to ‘’UTZ’.
All on-pack communication must comply with
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