www.utz.org
3
Principles
1.6
The policy focuses on the principles of clarity, credibility and correctness. This document gives
the general framework for communicating about UTZ in the light of these principles in order
to ensure the consumer
considers the UTZ program, the
products and hence brand
owners/manufacturers to be credible and trustworthy. The use
of the logo and the claim
should be correct and credible at all times. Therefore,
please consult with your
purchasing/quality control department prior to drafting your communications message and
packaging designs. We also advise that you ask your legal department to check your preferred
claim and logo usage.
1.7
An approval process must take place before the UTZ label can be used on-pack – please refer
to Chapter 4 of this policy.
1.8
Please be advised that your company, by making the
claim and using the logo, is responsible
for legal compliance with applicable regulations, such as food labeling, advertisement, and
competition laws, at all times. UTZ cannot accept liability for
any law violations or any
infringement of third party rights.
Interpretation
1.9
The interpretation of the Labeling and Trademark Policy is at the sole discretion of UTZ.
Modification
1.10
UTZ may modify, amend, augment or revise the logos as well as the Labeling and Trademark
Policy at any time.
If there are any changes, there will be a grace period to allow members
time to implement these.
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