International Journal of Applied Business and International Management (IJABIM)
Vol. 6 No. 2, 33-46, August, 2021
E-ISSN: 2621-2862/P-ISSN: 2614-7432
DOI: https://doi.org/10.32535/ijabim.v6i2.1167
https://ejournal.aibpm.org/index.php/IJABIM
42
Not Good
6
5.17
Good
101
87.07
Extremely Good
9
7.76
Did you think that McDonald's should improve their food and services?
Yes
44
37.93
No
18
15.52
Maybe
54
46.55
What changes do you expect from McDonald in the future?
More food option
68
31.63
Always doing discount offer
78
36.28
Friendly service to customer
36
16.74
Exceeding the limits of internet
facilities
30
13.95
Others:
Open outlet mcd that does not exist
in other cities
1
0.47
Improve the quality of materials used
1
0.47
Synergize to promote healthy food
1
0.47
McDonald's customer satisfaction as it is seen in Table 2, there are only 78 people or
67.24 % are aware of McDonald's
existence, whereas 15 people or 12.93 % are unaware
of
McDonald’s existence, and 23 people or 19.83 % believe they will know about
McDonald's. The fact that McDonald's is a very popular restaurant in the world is one of
the reasons why more people are aware of its presence. Also, they are well-known for
selling burgers, and the restaurant offers a wide range of burgers from which to pick. On
the
other hand, some people are unfamiliar with McDonald's, because there is no
McDon
ald’s outlet in their town and some people knew about McDonald’s, but they have
not tried the meals yet.
According to the second portion of Table 2, as many as 107 people (56.02%) and knew
about McDonald's through social media like Facebook, Instagram, Twitter, and YouTube.
There are also 54 people (28.27%) who knew about the restaurant from television. In
addition, 15 people (7.85%) knew about
McDonald’s from the newspaper and 13 people
knew from the radio (6.81 %). We are also allowed to let them say about other platforms
where they know about McDonald's, which includes two people (1.05 %) who knew about
it from their friends. Social media allows people to communicate with others and provides
marketers with many methods to connect with customers. Most people learned about
something through social media (Appel, Grewal, Hadi & Stephen, 2019). Many
individuals are also familiar with McDonald's because industry norms imply that (legacy)
enterprises with lengthy histories of market involvement
benefit from advantageous
prices to reach the same audiences (Contributor, 2021).
The next survey question asks how frequently the respondent come to McDonald's.
According
to the table, as many as 71 people (61.21%) said they do not go to the
