Effective Marketing Strategies of McDonald’s in Malaysia and Indonesia
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Chin lc kinh doanh toan cu Mc Donal
| RESEARCH METHOD
This research aims to examine how the marketing strategy used by McDonald's become the most widely known business. This research also focused on the way McD onald’s marketing work in particular countries, in this study are Malaysia and Indonesia. Online literature reviews, online surveys, online reviews, journals, and paper analysis have all been used in the research. This report contains all of the details necessary to achieve the project's goal. Peer-reviewed scholarly papers have also been used to complete this project and produce the results that we have with this project. This method has aided in identifying project gaps, which is extremely beneficial to our project. The literature review was synthesized in order to comprehend the subjects of MacDonald’s marketing campaigns and focused on a multinational corporation based in Malaysia and Indonesia, marketing parameters, and how the company's business environment functions. The literature review was biosynthesized in order to comprehend the subjects of MacDonald's marketing campaigns and focused on a multinational corporation based in Malaysia and Indonesia, marketing parameters, and how the company's business environment functions. This also helped to put all of the research into perspective and provided context for reviewing all of the questionnaire answers and writing the project reports. This project was also evaluated and completed using Google Scholar, e-books, and articles that were relevant to our projects. We will include the questionnaire and interpret the effects of the ads in MacDonald’s using those references. Google Form was also used to perform all of the questionnaire surveys, and this technique was also simple to use to summarize all of the details on how McDonald's marketing functions in Malaysia and Indonesia. The respondents are from Malaysia and Indonesia. To ensure that study ethics principles are followed, participants responded to the survey without including any personal information. The paper review process entailed eval uation and the gathering of all related material from outlets such as MacDonald’s website, the entire report, and all of McDonald’s marketing research concerns. |