Effective Marketing Strategies of McDonald’s in Malaysia and Indonesia

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1167-2484-2-PB (1)
Chin lc kinh doanh toan cu Mc Donal

International Journal of Applied Business and International Management (IJABIM) Vol. 6 No. 2, 33-46, August, 2021 E-ISSN: 2621-2862/P-ISSN: 2614-7432

The Difference of McDonald
’s between Malaysia and Indonesia.
As a part of their global plan, McDonald's uses franchises (Yeu et al., 2012). As the
franchisor supervises the decision-making of the company operations in various
geographical locations throughout Malaysia and Indonesia, the original ideals continue
to be implemented (Yeu et al., 2012). McDonald's main menu items include burgers of
various flavours, french fries, soft drinks, and dessert varieties, which are available at all
McDonald's locations in Malaysia and Indonesia. Furthermore, the application of
marketing tactics at McDonald's locations throughout the world is comparable and
unique.
In terms of products, McDonald’s Malaysia and Indonesia are almost similar in
culture in which all the food and beverages produced b
y McDonald’s requires halal
certification.
Both Mcdonald’s Malaysians and Indonesians, they provide their self-service kiosks
where customers can place their orders in front of them. For example, paying by using a

International Journal of Applied Business and International Management (IJABIM)
Vol. 6 No. 2, 33-46, August, 2021
E-ISSN: 2621-2862/P-ISSN: 2614-7432
DOI: https://doi.org/10.32535/ijabim.v6i2.1167
https://ejournal.aibpm.org/index.php/IJABIM

39
credit card, e-wallet or debit card, or such as GrabPay, then pick up their purchases to
take away or eat in the Mcdonald’s. Most McDonald's restaurants across the world
feature a similar interior or outside decor. They employ social media and television as
promotion platforms. McDonald's in Malaysians charges a somewhat higher price for its
meal than McDonald's in Indonesian. Thus,
Mcdonald’s in Malaysian and Indonesia is
not very different. Malaysia and Indonesia have very similar characteristics as well as
very similar cultures between these two countries. If these two countries have a
difference it can be raised as a difference in the price of food and food supplements, for
example in Malaysia Mcdonald’s serves Nasi Lemak, Bubur McD, while in Indonesia
Mcdonald’s serves Nasi Uduk. These two countries have almost the same
characteristics.

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