Effective Marketing Strategies of McDonald’s in Malaysia and Indonesia
International Journal of Applied Business and International Management (IJABIM)
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Chin lc kinh doanh toan cu Mc Donal
| International Journal of Applied Business and International Management (IJABIM)
Vol. 6 No. 2, 33-46, August, 2021 E-ISSN: 2621-2862/P-ISSN: 2614-7432 DOI: https://doi.org/10.32535/ijabim.v6i2.1167 https://ejournal.aibpm.org/index.php/IJABIM 38 vaccination from a government-approved health center (McDonald's Malaysia, 2020). In addition, McDonald's protein provider in Malaysia, MacFood Services Malaysia Sdn Bhd, is a global halal market provider. All protein ingredients, such as chicken slices and nuggets, are prepared in compliance with Islamic hygiene and safety standards (Rajawat et al., 2020). McDonald's should produce menu improvements that are exclusively accessible in specific regions in order to maintain its appeal among competitors such as Domino’s Pizza, Pizza Hut, KFC, and Burger King. The evolution of performing the promotion influences the inventiveness of fast-food businesses. Alternative promotions must continually be considered by central developers in order to reach more customers in areas where McDonald's is franchised. McDonald's launches Nasi Lemak McD and Mix and Match in Malaysia, adapting to local tastes (McDonald's Malaysia, 2020). McDonald's in Indonesia caters to local tastes with PaNas Special and Pamer 5 McD (McDonald's Indonesia, 2020). In addition to television commercials, additional techniques of marketing include using social media platforms such as Facebook, Instagram, and Twitter, as well as creating campaigns to introduce new items based on local market demand. For the continue to exist in the competitive fast-food market and gain consumer attention in Malaysia and Indonesia, McDonald's must provide convenience for consumers through a variety of promotional techniques. Furthermore, in order to make McDonald's a leader in the fast-food market, it is vital to develop strategies for ensuring that customers are happy with the services provided. McDonald's in Malaysia and Indonesia was able to transition into a more efficient service because of technological advancements, such as the introduction of self-order kiosks and the McDonald's app to attract consumers. McDonald's has established and enhanced its digital ordering systems in response to customers' positive experiences with the kiosks (Duprey, 2019). It is also enhanced revenues since the amount of time spent serving consumers was reduced. tải về 317.3 Kb. Chia sẻ với bạn bè của bạn:
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