International Journal of Applied Business and International Management (IJABIM)
Vol. 6 No. 2, 33-46, August, 2021
E-ISSN: 2621-2862/P-ISSN: 2614-7432
DOI: https://doi.org/10.32535/ijabim.v6i2.1167
https://ejournal.aibpm.org/index.php/IJABIM
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The online questionnaire will also be sent to potential respondents and posted on social
media sites to collect information and make it easier to outline our mission. The
quantitative data, such as age demographics, were analyzed using graphs and other
maps.
RESULTS AND DISCUSSION
This set of questionnaires aims to find the effective marketing strategies used by
McDonald’s in Malaysia and Indonesia, by distributing the questionnaire to 116
respondents via online Google Form. The majority of the data is taken from girls between
the ages of 19 and 20. Everyone knows about McDonald's because of social media, and
it is always running a promotion. It is easy to get and it is the main factor of why
McDonald's
becomes everyone’s favorite fast food. The majority of respondents also
believe that McDonald's should always provide customers a discount.
Table 1.
Summary of Respondents’ Demographics (N=116)
RESPONSE
FREQUENCY
PERCENTAGE (%)
Gender
Male
30
25.86
Female
86
74.14
Age
18 and below
24
20.69
19-20
42
36.21
21-29
25
21.55
30 and above
25
21.55
Nationality
Malaysia
70
60.34
Indonesia
46
39.66
Table 1 displays the demographic characteristics of the respondents. The responder
provided a total of 116 replies. The demographic profile that we gather is based on their
gender, age, and nationality, as shown in table 1. The majority of the respondents are
between the ages of 19 and 20, accounting for 42 out of 116 (36.21%), while those aged
18 and under account for 24 out of 116, which means 20.69%. While the other group
aged 19-20 and 30 above has the same exact frequency which is 25 out of 116 (21.55%).
While most of the respondents are female as many as 86 (74.14%). According to the
table that we have analyzed, most of the respondents are from Malaysia based on
nationality which is 46 out of 116 (39.66 %). Then we discovered that Malaysia had the
most replies (70 out of 116, or 60.34 %), whereas Indonesia had 46 total or 39.66 %.
Table 1 shows that there are more Malaysians who participate in this survey. According
to table 1, the majority of those who participate in this poll are between the ages of 19
and 20. The majority of them are teenagers. It is because McDonald's is well-known
among teenagers, and the majority of teenagers prefer McDonald's meals.
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