Effective Marketing Strategies of McDonald’s in Malaysia and Indonesia
International Journal of Applied Business and International Management (IJABIM)
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Chin lc kinh doanh toan cu Mc Donal
| International Journal of Applied Business and International Management (IJABIM)
Vol. 6 No. 2, 33-46, August, 2021 E-ISSN: 2621-2862/P-ISSN: 2614-7432 DOI: https://doi.org/10.32535/ijabim.v6i2.1167 https://ejournal.aibpm.org/index.php/IJABIM 44 because they always freshly maintain their food, they keep the food hot, their ice cream has a soft texture and has many flavors to choose. Some people said that McDonald’s foods are not good because some outlets serve them in bad condition. By according to Table 2, 101 people (87.07 %) think McDonald’s has a merely good service, while 9 people (7.76%) believed their services are extremely good. As many as 6 people (5.17%) think their services are not good, and none of the people think their services are really bad. Most people believe their services are good because McDonald's provides the facilities such as internet access and offering more than one payment option, making it easier and more convenient. Currently, if people want to pay with a credit or debit card or from their e-wallet, they can choose whether to queue at the payment locker or order themselves using McDonald’s machine, it is a time-saving technique. Some people also expressed dissatisfact ion with McDonald’s service due to the fact the serving time is very slow and made customers wait more than the required time. The study also inquired as to whether McDonald's should enhance their cuisine and customer service. As many as 54 people (46.55%) said that they should enhance the services. Then there are 44 people (37.93%) who believe the restaurant should enhance their services, while as many as 18 people (15.52%) believe they do not need to enhance their services. The final question concerns what changes customers should expect from McDonald's in the future. As many as 78 people (36.28 %) believe that McDonald's will always give a discount. Then there are 36 people (16.74%) who believe they should provide courteous service to their customers and 30 people (13.95%) believe they should increase the internet capabilities in their outlet. Other ideas include opening McDonald's outlets in the suburbs, improving the quality of the ingredients used, and collaborating to encourage healthy eating. Many individuals also believe that McDonald's should offer additional meal options, mostly since the company frequently releases the same meals, not only once but several times. Then, some people argued that McDonald’s should improve internet facilities because some outlets have connection problems and some do not provide internet facilities. Many people said that McDonald's should provide nice treatment to their customers because their customer service has recently deteriorated. Regarding the opening of an outlet, one of the responders stated that this is because some of the outlets are not yet accessible in other cities. tải về 317.3 Kb. Chia sẻ với bạn bè của bạn:
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