VNU Journal of Science: Policy and Management Studies, Vol. 33, No. 2 (2017) 21-29
21
The Concentration and Competition of Vietnam Mobile
Telecommunications
Market Through HHI
and Elasticity of Demand
Dang Thi Viet Duc
1,*
, Nguyen Phu Hung
2
1
Posts and Telecommunications Institute of Technology, Km 10 Nguyen Trai, Hanoi, Vietnam
2
VNU International School, Building G7-G8, 144 Xuan Thuy, Cau Giay, Hanoi, Vietnam
Received 16 April 2017
Revised 11 June 2017, Accepted 28 June 2017
Abstract: The article uses the Hirschman-Herfindahl Index (HHI) and the Elasticity of Demand to
evaluate the degree of concentration and competition of Vietnam's mobile telecommunications
market. For the HHI calculation, the article uses revenue market share data. For estimation of price
elasticity of demand, the article uses a regression model with aggregate data of the whole market.
The estimation results show high HHI, suggesting high concentration
of the Vietnam mobile
market which can harm the competition in the market. The high estimated price elasticity of
demand indicates that price is actually powerful tool of competition and it is likely difficult for a
single company to raise the price in the market without facing a decrease in its services demand.
This gives implications for regulatory bodies for regulation options applied in the market.
Keywords: Market concentration, Price elasticity of demand, Competition, Telecommunications
market, Mobile telecommunications market.
1. Introduction
*
Telecommunications services market is one
of the markets on which the competition
regulatory bodies focus their attention. This is
because of the amount of radio spectrum
available is limited and the fixed and common
costs
associated
with
mobile
network
investments are relatively high which make
mobile telecommunications
markets have been
argued to be natural oligopolies [1]. Normally
in competition regulation, the regulatory bodies
should
evaluate the degree
of
market
competition and firm’s market power to
determine if economic regulation is necessary
_______
*
Corresponding author. Tel.: 84-914932612.
Email: ducdtv@ptit.edu.vn
https://doi.org/10.25073/2588-1116/vnupam.4087
and if so what the appropriate form of
regulations is.
Many studies
put effort to find out the
methods to evaluate the degree of market
competition in the telecommunications sector.
Some overview studies include [2-5]. Although
the studies are different in their focus, it may be
possible to point out three sequential steps
suggested by researchers to determine the
degree of competition and non-competitive
behavior of firms in the telecommunications
market. Step 1: Define the market. Markets are
defined along
both product and geographic
boundaries. This step is usually related to
service cross-substitution tests such as SSNIP
test, but other methods can be used as well [4].
Step 2: Assess the degree of market
concentration to determine whether the market
D.T.V. Duc, N.P. Hung / VNU Journal of Science: Policy and Management Studies, Vol. 33, No. 2 (2017) 21-29
22
dominance exists and
the ability of firms with
market power to conduct non-competitive
behavior in the market. This step can be done
through analyzing some indices of market
concentration or price elasticity of demand.
Step 3: If the outcome of step 2 confirms
suspicion of a firm or some firms having
significant
market power, the regulator should
check that the firms are actually abusing the
market power whether through analysis of
surplus profit, economies of scale or barriers to
entry and exit. This is a decisive step because
the existence of a dominant market power is not
as important as the fact that the business is
actually abusing its power
to stifle competition
in the market. This paper focuses on analyzing
and evaluating market concentration and the
existence of significant market power in step 2.
In Vietnam, the telecommunications market
dominant position is assessed on revenue and
subscription market shares. Competition Law in
2004 and Telecommunications Law in 2009
agreed to take a benchmark of 30% market
share to determine the market power and
market dominant position of the firm(s) in a