6. Conclusion So far, in Vietnam, market share (by revenue
and by subscription) is the only parameter that
determines the dominant position of a market
player and is the basis for any regulation form to
be taken. However, the market share(s) of one or
some large firms does not fully reflect the
concentration of the market nor does it show how
much power the firm can release to change
market prices to earn surplus profit. This article
uses common international indicators and
measures to assess the level of market
concentration and competition for Vietnam
mobile telecommunications market. The two
indicators calculated are the HHI and the elasticity
of the demand, which allow a comparison of the
competition position of the Vietnam mobile
market against other countries. The two indicators
also help the interpretation of the market
characteristics as well as provide some
implications about the price and demand trend in
the mobile telecommunications market of
Vietnam. These are also important indicators for
regulators to refer to before introducing any
specific regulation.
The article has certain limitations, mainly
related
to
collected
data.
Firstly,
when
determining the HHI, the article bases on the
subscription market share, but HHI should be
calculated also based on the revenue market share
which is the benefit indicator associated with the
business. Second, the data of demand, price and
other variables for price elasticity of demand
estimation were collected from various sources
(Ministry of Information and Communications,
Vietnam Government Statistics Organization,
ITU, business reports). Data from these sources
sometimes are not consistent affecting the
estimation results. The length of the time series
date is also short. Third, research has not yet
collected data to calculate the elasticity of demand
for mobile telecommunications services of each
network operator. This estimation would
indicate the market power of each firm in the
market, so that the picture of concentration
and
competition
in
the
mobile
telecommunications market will be clearer.
In the future, the article could overcome the
disadvantages by either trying to collect firm-
specific data from different competitors in the
market, or through a different approach using
primary data by survey to determine the demand
function model of the market.