Vnu journal of Science: Policy and Management Studies, Vol. 3, No. (2017) 21-29
The state of mobile telephone market
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Unit 1
| 3. The state of mobile telephone market
in Vietnam Vietnam's first mobile network, Mobifone, was established in 1993 by Vietnam Posts and Telecommunications (VNPT) group in association with Comvil Vietnam AB of Kennevik Group, Sweden. In 1996, VNPT established the second mobile network, Vinaphone. There was nearly no competition in the mobile telecommunications market since both Mobifone and Vinaphone were owned or partially own by VNPT. In 2004, Viettel- a network of the Military Telecom Corporation, was born and developed strongly which made a landmark change in the mobile services market in Vietnam. In 2014, Mobifone was officially separated from VNPT to be an independent network. Market competition intensifies. Figure 1 shows changes in subscription market shares of operators in Vietnam mobile telecommunications market in the last decate. Viettel with competitive services charges, attractive promotion packages and good after- sale services have successed passing Vinaphone and Mobifone to be the largest operator in the market. In 2006, Viettel’s market share was 23% which increased to about 50% in 2016. The market share of Mobifone shrank from 36.5% to 27.3% after 11 years, while that of Vinaphone also decreased from 35% to 16.2% in the same period. From 2009 to 2014, both Viettel and VNPT were considered the dominant players in the mobile services market since either the separate market share is over 30% or the joint market share is over 50%. After Mobifone’s separation from VNPT in 2014, Viettel is the only dominant firm in the market and must comply with separate regulations. Another noted feature of Vietnam mobile services market competition is that the share of small operators also increases in some years, but eventually decreases. In 2016, there are only two small operators left with faint activities. Up to now, Vietnam's mobile market has set a relatively firm competition situation with three big operators. The drastical competition in the mobile services market leads to substantial decrease of service prices, more attractive promotions, more value added services with better quality, all resulting in a continuous increase in mobile subscription. Figure 2 shows the reduction of mobile service charges and the growth mobile service revenues in Vietnam. However, with the continue growth of Viettel, some worries are renewed about the concentration and competition of the market. D.T.V. Duc, N.P. Hung / VNU Journal of Science: Policy and Management Studies, Vol. 33, No. 2 (2017) 21-29 25 Figure 1. Subscription market share of mobile service operators in Vietnam. (Source: Data from [21, 22]) Figure 2. Total revenue and average charges of mobile services in Vietnam. (Source: Data from [21, 22]) tải về 274.4 Kb. Chia sẻ với bạn bè của bạn:
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