University of finance – marketing faculty of marketing international marketing final exam assignment

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5706 HoDacTrungTin 1205

Total 190.000.000 Financial papers

Appendix
10.1
Financial papers and Expense Budget
Expense Budget
Table 10.1 Expense Budget for the first year
Budget
Marketing aspect
Unit: Won
Quarter 1
Collab with Siwon
50.000.000
Collab with Rosé Black Pink
50.000.000
Take a lookbook photo for the product
Record a clip for the product
5.000.000
Running ads on Facebook
1.000.000
Distributing products to e-commerce channels and retailers, wholesalers
500.000
Quarter 2
Running ads on Instagram
1.000.000
Workshop
4.000.000
Starting to supply products to supermarkets, hypermarkets, trade centers
1.000.000
Quarter 3
Brand Activation 1
10.000.000
Sampling
1.000.000
Starting to supply products to supermarkets, hypermarkets, trade centers 2
3.000.000
Running ads on Naver
15.000.000
Quarter 4
Brand Activation 2
12.000.000
Sampling
2.000.000
Running ads on ( Naver + Instagram + Facebook)
18.500.000
Distributing products and materials to make coffee at franchise stores
10.000.000
Billboard advertising, Banner
6.000.000
Total
190.000.000
Financial papers
Total first-year sales of Trung Nguyen are expected to be 900.000.000 Won with average sales per
unit of 2.500 Won and average variable costs per unit of 6.500 Won.
Trung Nguyen is expected to sell about 100.000 products in the first year of the launch strategy to
increase market share.

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Production cost 5000 Won / 1 product x 120.000 = 6
00.000.000 Won
(Marketing expense) =190.000.000 Won
Total cost: 6
00.000.000 + 190.000.000
= 790.000.000 Won
Trung Nguyen is predicted to be profitable once sales exceed 73.077 in the product's first year (Q3)

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