List of References
Marketing Management (14th Edition) by Philip T. Kotler, Kevin Lane Keller
Principles of Marketing (14th Edition) by Philip Kotler, Gary Armstrong
Services Marketing (7th Global Edition) by Christopher Lovelock, Jochen Wirtz
International Marketing (1st Edition) by Professor Daniel W Baack, Professor Eric G Harris,
Professor Donald E Baack.
Bergen, M. and Peteraft, M.A. 2002, 'Competitor Identification and Competitor Analysis: A Broad-
Based Managerial Approach,', Managerial and Decision Economics, no.23, pp.157-169,
August,2002, viewed 16 Apr 2017.
Eun, J. & Song, R. 2014, 'The Soybean Paste Girl: The Cultural and Gender - Politics of Coffee
Consumption - Contemporary South Korea', The Journal of Korea Studies, vol.19, no.2, p.435,
viewed 17 Apr 2017.
Euromonitor 2016, ‘Cafes/Bars in South Korea’, Euromonitor, viewed 17 March 2017, Passport
database.
Euromonitor 2016, 'Seoul City Review', Euromonitor, viewed 15 Apr 2017, Passport database.
Bio-fermented Trung Nguyen coffee
:
https://huyenthoaiviet.vn/cafe-legend-trung-nguyen-cafe-len-
men-sinh-hoc-30d.html
Sourcing of Trung Nguyen coffee
https://bancaphetrungnguyen.com/ca-phe-trung-nguyen-5-dieu-
dac-biet-lam-nen-thuong-hieu-57001u.html
Phân Tích Thị Trường Cafe Việt Và Hàn Để Đề Xuất Phương Án Kinh Doanh:
https://www.slideshare.net/EmilyCus/phn-tch-th-trng-cafe-vit-v-hn-xut-phng-n-kinh-doanh
Tuyệt phẩm Trung Nguyên Legend chinh phục thị trường Hàn Quốc:
https://trungnguyenlegend.com/tuyet-pham-trung-nguyen-legend-chinh-phuc-thi-truong-han-quoc/
Trung Nguyên đưa cà phê vào siêu thị Mỹ, Hàn Quốc:
https://www.thesaigontimes.vn/69497/Trung-Nguyen-dua-ca-phe-vao-sieu-thi-My-Han-Quoc.html
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