University of finance – marketing faculty of marketing international marketing final exam assignment
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- Điều hướng trang này:
- Customer Feedback
- Sales performance
- Sales analysis (
| Advertising Efficiency: The number of visits or views generated by an ad as compared to
cost is also a measure of strategic effectiveness. Sales promotion effectiveness: The number of sales generated by the promotion (e.g. coupons or banner ads) and the percentage of coupons or coupons redeemed. This also applies to online and traditional sales promotion activities. Market Reaction: Competitors' actions are often a yardstick to measure the success or failure of a Marketing Plan. If competitors are racing to copy what Trung Nguyen is doing, the plan is affecting them and it works well. If campaigns are largely ignored, there may be a problem, and a reassessment to find the problem will be conducted. Customer Feedback: Customer feedback in all its varied forms can help determine the type of response your marketing strategies have generated. Feedback on customer service, online engagement, and hit rates, and product insights can tell what customers think about which marketing strategy or program has the biggest impact. Sales performance: Checking the numbers is the fastest and main way to determine, evaluate whether your plan is working well or not. For example, if the overall sales for the previous quarter were 10,000 won (excluding advertising plans) and the total sales for this quarter were 15,000 won, then it can be inferred that your Marketing Plan is working. positive effect. 8.2 Controls In addition to setting the schedule and measuring and evaluating the effectiveness of marketing activities, a marketing plan needs to clarify how it will be controlled. There are many ways to control, to control this marketing plan can perform activities such as: Sales analysis (monthly and yearly sales) Cost analysis (monthly and yearly expenses) tải về 1.47 Mb. Chia sẻ với bạn bè của bạn:
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