University of finance – marketing faculty of marketing international marketing final exam assignment
ANALYSIS OF THE EXTERNAL ENVIRONMENT ................................. 8
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ANALYSIS OF THE EXTERNAL ENVIRONMENT ................................. 8 4.1 Micro Environment ................................................................................................. 8 Suppliers................................................................................................................ 8 Marketing intermediaries ...................................................................................... 9 Competitors ........................................................................................................... 9 Publics ................................................................................................................... 9 Customers............................................................................................................ 10 4.2 Macro Environment .............................................................................................. 10 Political ............................................................................................................... 10 Economic ............................................................................................................ 10 Social ................................................................................................................... 10 Technological ...................................................................................................... 11 Environmental ..................................................................................................... 11 Legal .................................................................................................................... 11 4.3 SWOT Analysis .................................................................................................... 11 tải về 1.47 Mb. Chia sẻ với bạn bè của bạn:
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