University of finance – marketing faculty of marketing international marketing final exam assignment
TARGET MARKET DESCRIPTION .......................................................... 13
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TARGET MARKET DESCRIPTION .......................................................... 13 5.1 Segmentation ......................................................................................................... 13 5.2 Target Market ........................................................................................................ 14 5.3 Positioning ............................................................................................................ 14 INTERNATIONAL MARKETING GOALS AND OBJECTIVES .......... 15 6.1 Corporation goal ................................................................................................... 15 6.2 Finance objectives ................................................................................................. 15 6.3 Marketing objectives ............................................................................................. 15 MARKETING PROGRAM ........................................................................... 16 7.1 Marketing mix ....................................................................................................... 16 Product strategy................................................................................................... 16 7.1.2 Price strategy ....................................................................................................... 20 7.1.3 Distribution strategy ............................................................................................ 22 7.1.4 Integrated Marketing Communications .............................................................. 23 7.2 Timeline ................................................................................................................ 26 tải về 1.47 Mb. Chia sẻ với bạn bè của bạn:
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