University of finance – marketing faculty of marketing international marketing final exam assignment
Analysis of the Internal Environment
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Analysis of the Internal Environment 3.1 Human resource factor Currently, Trung Nguyen Group has about 2000 employees working for Trung Nguyen Joint Stock Company, G7 Trading & Service Joint Stock Company at 3 offices, 2 factories and 5 branches nationwide together with the company. VGG joint venture operating in Singapore. In addition, Trung Nguyen also indirectly creates jobs for more than 15,000 employees through a system of 1,000 franchised cafes across the country. The management team of Trung Nguyen Group are mostly young people, well-trained, along with consultants with experience in working in foreign corporations. With the strategy of becoming an economic group consisting of 10 member companies operating in many fields: planting, processing, exporting, breeding, media, real estate.., Trung Nguyen Group always needs added a team of young, 5 dynamic, enthusiastic and creative human resources, ready to join us in building Trung Nguyen into a powerful economic group of Vietnam. Trung Nguyen Group's staff are always created with the best working conditions to be able to learn, develop their abilities and dedicate themselves with the spirit of "Commitment - Responsibility - Honor". 3.2 Research and development factors During the research and development process, Trung Nguyen Coffee has launched many high quality coffee products and always satisfied consumers. Trung Nguyen has quickly grasped the tastes of customers, invested in in-depth development to create an innovative coffee product line consisting of five types and classified by ingredients and "gut" for enjoying coffee. Recently, the company has launched a new product, which is roasted and ground coffee capsules. After more than 3 years of working with the world's leading coffee capsule production technology partners, Trung Nguyen Legend has chosen and convinced the partner to build its own production line for Trung Nguyen Legend Capsule with all machines hooks imported from Italy, operating fully automatically with a closed process from cleaning green coffee to the final product. In particular, Trung Nguyen Legend Group has decided to use eco-friendly bioplastics as capsule shells, which can be decomposed in the natural environment. Different from most other types of tablets available worldwide with the shell made of aluminum. With a different direction, especially, converging the world's coffee quintessence for the first time, Trung Nguyen continues to affirm its relentless creative spirit and aspiration to contribute to improving the value of Vietnamese coffee beans in the chain value of the world coffee industry, realizing the Group's global brand vision. tải về 1.47 Mb. Chia sẻ với bạn bè của bạn:
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