University of finance – marketing faculty of marketing international marketing final exam assignment

EVALUATION, MEASUREMENT AND CONTROL .............................. 26

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5706 HoDacTrungTin 1205

Figure 3.1 Logo of Trung Nguyen Coffee

EVALUATION, MEASUREMENT AND CONTROL .............................. 26

8.1

Evaluation and Measurement ................................................................................ 26

8.2

Controls ................................................................................................................. 27

LIST OF REFERENCES ............................................................................... 29

APPENDIX ...................................................................................................... 31

10.1

Financial papers and Expense Budget .................................................................. 31

Expense Budget ............................................................................................... 31

Financial papers ............................................................................................... 31

10.2

Member’s group work assessment ........................................................................ 33

LIST OF FIGURES:
Figure 2.1 The number of cups of coffee consumed per capita in Korea over the years
2007-2011 ...................................................................................................................................... 4

Figure 3.1 Logo of Trung Nguyen Coffee .................................................................................. 8

Figure 5.1 Positioning map of Trung Nguyen in the coffee powder market ........................ 14

Figure 7.1 Trung Nguyen's “Sáng tạo” Coffee Product Line ................................................ 17

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