6
Nguyen company has applied and solved the problems of capital and the use of necessary capital to
implement the marketing plan.
3.5 Material supply factor
Trung Nguyen coffee uses not only one type of coffee in Vietnam, Trung Nguyen coffee uses 5 types
of coffee from 5 famous countries for coffee ingredients in the world.
Vietnamese Coffee: The most famous Buon Ma Thuot Robusta
coffee bean in Vietnam is
considered to be the world's preeminent with a strong taste.
Ethiopian Coffee: Full of original coffee flavor from the homeland of coffee.
Jamaican Coffee: Delicious, seductive coffee beans from the land of Jamaica.
Brazilian Coffee: Famous brand of the world's leading coffee exporting country.
Colombian coffee: The diversity of terrain from North to South
has created conditions for
Colombian coffee beans to bring many different flavors.
All 5 types of coffee from 5 famous countries for coffee ingredients are distilled to create the world's
leading coffee ingredients. The company has 2 purchasing methods,
which is through private
businesses, traders and buy directly from farmers. With the first form,
when currently private
businesses or purchasing agents face many difficulties, many agents default, directly affecting the
supply that is not enough in both quantity and quality. Therefore, Trung Nguyen restricts the use of
this supplier. Instead, the company has found a new direction for input materials, which is to invest
and directly manage the coffee farms of the farmers themselves, making coffee farms a part of the
coffee industry. businesses, thereby helping the company to be proactive in strategic raw materials,
contributing to strengthening the relationship between businesses and coffee farmers.
Trung Nguyen
said that the coffee beans used by this company are purchased from small coffee farmers who have
certificates of sustainable farming practices and the company buys at preferential prices from these
households. Therefore, Trung Nguyen products will have a higher price than similar products of quite
domestic brands.
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