University of finance – marketing faculty of marketing international marketing final exam assignment
Figure 3.1 Logo of Trung Nguyen Coffee
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- Điều hướng trang này:
- Marketing intermediaries
| Figure 3.1 Logo of Trung Nguyen Coffee
Analysis of the External Environment 4.1 Micro Environment Suppliers The number of suppliers will determine the competitive pressure and their negotiating power in the industry and enterprises. If there are only a few large-scale suppliers in the market, it will create competitive pressure, affecting the entire production and business activities of the industry. However, at present, Trung Nguyen has an extremely efficient production system. The raw materials used for the production of instant coffee as well as other types of coffee, all originate from coffee farms invested and managed by Trung Nguyen. In other words, Trung Nguyen is the supplier of input materials for its production. Therefore, competitive pressure from suppliers is an issue that Trung Nguyen is not facing at present. 9 Marketing intermediaries At the end of 2011, G7 instant coffee products were available at the Korean E-Mart system. From October to December 2011, Trung Nguyen exported 200 tons to the E-Mart system and is still growing steadily. Direct export to the Korean wholesale system is an opportunity to promote Trung Nguyen filter coffee in particular and Vietnamese brands in general. In addition, within the framework of Cafe show 2018 - Asia's largest coffee forum organized by the International Coffee Organization (ICO), the Korean Ministry of Trade, Industry and Energy held in Seoul (November 8-11, 2018), Trung Nguyen Legend continues to reach important cooperation agreements with Korea's largest supermarket chain Homeplus, the leading e-commerce site Coupang to bring energy coffee products to the consumer community Korean & Asian use. Currently, Trung Nguyen Legend Group's energy coffee products have been widely sold and promoted throughout the number one retail chain Emart and Lotte supermarket system, etc. From the above establishments, it can be seen that bringing new products into the Korean market through intermediaries here is an easy task for Trung Nguyen. tải về 1.47 Mb. Chia sẻ với bạn bè của bạn:
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