University of finance – marketing faculty of marketing international marketing final exam assignment
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SWOT Analysis Based on the analysis of the Internal Environment and External Environment, we offer a SWOT analysis for Trung Nguyen's "Sáng tạo" filter coffee in the Korean market: Table 4.1 SWOT Analysis of Trung Nguyen in the Korean market. Strengths Weaknesses Has relatively good market penetration. High quality and unique taste The product has a strong seductive aroma and strong strong taste The price is quite high compared to the products of other brands Trung Nguyen is becoming heterogeneous. In many aspects, it is clear that the difference in price, coffee 12 Good information channel, public relations (PR -Public Relations) plays a decisive role Vision, determination, dare to take risks, and capacity of the leader - "Dang Le Nguyen Vu". This is the most core factor to create success for Trung Nguyen. Young staff, strong force, dynamic market development team. With the working spirit of "commitment - responsibility - honor". Trung Nguyen has the great advantage of having a large production plant right in the coffee capital of Buon Ma Thuot and having its own coffee farm to supply raw materials. Because shipping and purchasing are as low as possible. Therefore, Trung Nguyen can be proactive in providing inputs at a price Technology: Trung Nguyen pays great attention to research, selects modern coffee processing technology from leading technology countries such as Germany, Denmark, Italy, and cooperates with consultants. leading internationally to choose the most optimal technology. quality, and service at Trung Nguyen shops is clear. The level of investment for space layout also has a huge difference. Trung Nguyen's coffee products have no obvious difference in quality compared to competitors in the same industry as Nescafe or Vinacafe... Trung Nguyen had many problems such as controlling and managing employees. Trung Nguyen controls the specific revenue of the franchisee to calculate the percentage, while the management right belongs to the franchise entirely. The capacity to manage the franchise system is weak. Thereby making Trung Nguyen's franchises massive, inconsistent, out of control, not ensuring uniformity and creating a unique style for Trung Nguyen. Many levels of shops, many choices for many customers made pictures Trung Nguyen does not have a specific portrait, other than the signboard with the Trung Nguyen logo in front of the gate. tải về 1.47 Mb. Chia sẻ với bạn bè của bạn:
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