University of finance – marketing faculty of marketing international marketing final exam assignment
Vision, mission, business philosophy and core values
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Vision, mission, business philosophy and core values Vision: To become a corporation that promotes the rise of Vietnam's economy, maintains national economic autonomy, and arouses and proves a desire for Dai Viet to discover and conquer. Mission: Building a leading brand by bringing coffee drinkers creative inspiration and pride in Trung Nguyen style imbued with Vietnamese culture. Business philosophy: Nationality: with the desire to assert power openly and strongly in the domestic market. Global competition: building a rich, strong and self-reliant economy step by step reaching out to the world with a growing position. Position and strength: is the unequal competition of enterprises against giant competitors, so the total strength of the Vietnamese province must be mobilized. Efficiency: small victories always have to be towards the great Vietnam, the mission of the competition, will contribute to the big victory, which is not determined by the aspiration of Vietnam. Core values: Creativity: Creativity is the leading driving force of Trung Nguyen in affirming its pioneering ability to provide useful values to customers and employees. Brand development and protection: All members are responsible for building, developing, nurturing and protecting the Trung Nguyen brand. 8 Consumer-centered: Always take consumer satisfaction as the focus for all activities. Building success with partners: Working closely in the spirit of trust, respect and equality because the success of partners is also the prosperity of Trung Nguyen. Developing strong human resources: Giving employees satisfactory benefits in terms of material and spiritual as well as training and development opportunities along with the continuous growth of Trung Nguyen. Take efficiency as the foundation Community building: Actively contribute to build a good community environment and contribute to the development of the common cause of society. tải về 1.47 Mb. Chia sẻ với bạn bè của bạn:
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