University of finance – marketing faculty of marketing international marketing final exam assignment
The organization's culture factor
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The organization's culture factor Trung Nguyen regularly opens training courses on techniques for farmers. The training course attracted a large number of people to participate. Trung Nguyen Coffee Company (Trung Nguyen Company) has just organized the third training session in the program to expand 1,000 hectares of sustainable coffee (UTZ Certified) for 550 farmer households in Ea Tul commune (Cu M'Gar district - Dak Lak). This training program contributes to increasing the area of sustainable coffee materials in Trung Nguyen to 2,500 hectares with 1,500 participating farmers. This is one of the strategic 7 activities of Trung Nguyen Company to improve the quality of raw materials to create special coffee products. Apply UTZ standards to raw material areas. Thereby, Trung Nguyen Company ensures product traceability, contributes to environmental protection, complies with trade regulations and international labor conventions, and meets the strict standards of the market. In the training program, Trung Nguyen Company provided knowledge to farmers to understand the benefits and methods of implementing and applying UTZ standards in coffee farming. From regulations on irrigation water, use of fertilizers, regulations on the use of pesticides; regulations on harvesting, processing, storage to regulations on environment, biodiversity, anti-erosion and regulations on protection of rights of workers and children will be presented and guided directly to farmers through training sessions, training materials and practical implementation sessions. Thereby, participating farmer households improve their knowledge and farming skills to achieve the highest coffee output with the best quality, as well as be assured of a stable source of purchasing power and enjoy a high purchasing price compared to other farmers with the market. tải về 1.47 Mb. Chia sẻ với bạn bè của bạn:
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