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- Define measurement
methods
- Measure the results at the end of each period
- Compare results against goals and identify factors that influence good
and bad results
- Identify and take any necessary corrective action if problems occur.
b. Contingency Plan
Contingency planning - a process for managing and controlling a crisis or an unexpected problem,
whether it comes from inside or outside the business. A contingency
plan includes identifying
potential problems, prioritizing issues on a list of most likely problems, and planning to limit damage
to the business if a potential problem occurs. out. hidden become reality.
Possible difficulties and risks include:
The product did not surpass the success of the previous G7 coffee product,
leading to
abandonment by consumers.
Fierce competition from big, pinched brands that can't
sell products
The danger when entering a new market is the language barrier,
leading to a lack of
information understanding between businesses and customers,
between businesses and
partners.
Invest too many resources but the efficiency is not high, causing the plan to fail.
