University of finance – marketing faculty of marketing international marketing final exam assignment
Chiến lược xâm nhập cà phê L'amant vào thị trường Hàn Quốc
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https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=&cad=rja&uact=8&ved=2a hUKEwiwoJ6pr8TyAhVW- mEKHaXuCfcQFnoECAQQAQ&url=https%3A%2F%2Fissuu.com%2Fquynhtran123567%2Fdocs %2Fchi_n_l__c_marketing_qu_c_t__c_a_c__ph__organic_l_&usg=AOvVaw2BVhU5y0FTjuROGq YQwWIk Hyams, J. 2015, 'Starbucks rated worst in terms of coffee prices in Korea', The Korea Observer, viewed 16 Apr 2017: http://www.koreaobserver.com/starbucks-rated-worst-in-terms-of-coffee-prices-in-korea-26486/ Index Mundi 2016, 'Korea, South Demographics Profile 2016', Index Mundi, viewed 15 Apr 2017: Korea, South Demographics Profile (indexmundi.com) Jang, J. H. 2012, ‘Korea Cafe Culture: What Korea Cafe Mean To Koreans’, Carnegie Mellon University (US), pp. 3-11- 14, viewed 20 March 2017: https://www.cmu.edu/dietrich/modlang/docs/polyglot/F2012/jangE.pdf Có tới 3 loại cafe của Việt Nam khiến giới trẻ Hàn mê mệt, có loại còn nổi ngang ngửa cafe "xịn" ở Hàn Quốc: https://kenh14.vn/co-toi-3-loai-cafe-cua-viet-nam-khien-gioi-tre-han-me-met-co-loai-con-noi-ngang- ngua-cafe-xin-o-han-quoc-20200605231003678.chn The Hankyoreh 2015, 'South Korea’s middle class is shrinking, according to recent report', The Hankyoreh, viewed 16 Apr 2017: South Korea’s middle class is shrinking, according to recent report : Business : News : The Hankyoreh (hani.co.kr) South Korea’s middle class is shrinking, according to recent report: https://cerritos.instructure.com/courses/19015/modules/items/220822 30 5 Ways To Evaluate Your Marketing Plan: https://duartepino.com/en/5-ways-to-evaluate-your-marketing-plan/ The Real Travelers 2016, 'THE 5 BEST PLACES TO EXCHANGE MONEY IN SEOUL', The Real Travelers, 5 Places with Best Exchange Rates in Seoul 2019 | Travelvui Live In Korea 2009, 'Guidebook for Living in Korea for Foreigners', Korean Government Publisher, p.98, viewed 17 Apr 2017. Analysis of Trung Nguyen coffees: https://www.bachhoaxanh.com/kinh-nghiem-hay/phan-tich-va-cam-nhan-tat-ca-cac-loai-ca-phe- trung-nguyen-1151252
https://www.bachhoaxanh.com/ca-phe-phin-trung-nguyen Marketing strategy of Coffee Community "penetrating" into the Korean market https://marketingai.admicro.vn/chien-luoc-marketing-cua-cong-ca-phe-vao-thi-truong-han-quoc/ Targeting South Korean Consumers - Everything you Need to Know https://seoulz.com/targeting- south-korean-consumers-everything-you-need-to- know/?fbclid=IwAR1f4XilWMVyGXlxfNsXnnb825H2wlztPC4r7YJL6K8rYUhzwrMwCeJcsQw |