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Figure 7.5 Promotional coffee filter included
Year-end shopping stimulus promotion - Warm winter
(Campaign #3): The end of the year
is the time when Koreans go shopping the most, at this time the weather in Korea also becomes
colder, people also tend to look for hot drinks and coffee is one of them. In this promotion
campaign, there will be a free winter version coffee cup only for the Korean market. Help
Trung Nguyen's products stand out from other competitors.
Sale-promotion for retailers: Promotion activities are not only for individual buyers, but also
for corporate or business customers, if they buy products in large quantities, the company will
apply discounts, give them a discount, help create coverage for the product, and the product
will have the opportunity to appear in more coffee shops.
c. Events and experiences
Brand Activation and sampling: Select a few selling points that attract many people to visit
and shop in Korea to organize brand activation activities and sample to both build a brand's
image and drive a specific consumer action through one or more of six identifying disciplines.
These disciplines help bring a brand to life by connecting and interacting with the consumer
on a personal level. Helping customers have the opportunity to try products through sampling
activities at the point of sale.
Workshop: Because for Koreans, filter coffee is a relatively new concept.
This activity is like
a way to help customers have more experience with filter coffee, which can make customers
feel preferred and even loyal to the brand..
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