THE INTENTION OF THE TRANSLATOR
Usually, the translator’s intention is identical with that of the author of
the SL text. But he may be translating an advertisement, a notice, or a
set of instructions to show his client how such matters are formulated
and written in the source language, rather than how to adapt them in
order to persuade or instruct a new TL readership. And again, he may
be translating a manual of instructions for a less educated readership,
so that the explanation in his translation may be much larger than the
“reproduction”.
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