A cademic report
tải về 3.81 Mb.
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- Điều hướng trang này:
- Operating model of ZEE
- Achievements
- Finally, Gia Han ended their presentation with "Most Succesful PR Campaign of Zee Agency".
- Some other successful campaigns: 1.
- Nội dung câu hỏi của nhóm debate, giảng viên và câu trả lời của nhóm/sinh viên / Summary of questions from the debate groups and lecturer and the group / student responses
| B. ZEE Agency
About us: Founder: Quan Ngoc (Head of Entertainment of Zing News, Content Director of Saostar with a long history of journalism, and experience in managing communications for many brands, entertainment projects and artists) Co-founder: Vu Pham – a person with strengths in creativity, event organization and production. Officially launched in June 2016, ZEE started as a PR Agency that has quickly transformed itself and pioneered the trend of becoming an Integrated Agency with support services, consulting for brands from strategy to implementation, organising events to bring its customers to consumers through new forms, the most creative and trendy. Operating model of ZEE With a team of more than 80 solid strategic experts and 2 offices in Ho Chi Minh and Hanoi, ZEE's "one stop shop" agency model meets all the requirements of customers. Their services include: Website & e-commerce development Digital content creation PR Social campaign & strategy Advertising Events organisation Influencer marketing management Integrated marketing Thereby becoming the first choice of many "big guys" to accompany in the first launch campaign in Vietnam. Not only the partnership, the companionship and "opening" grace have brought ZEE and its partners achievements and stories of development journeys that are hard to forget.. Achievements In 2021 alone, ZEE received the trust and cooperation of more than 50 brands through 250 explosive campaigns. The highlight is the campaign "Simple is Simple" in cooperation with Unilever to bring the brand to the Top #1 skincare industry in 2022. The Tet campaign combined with Comfort also brings many great achievements, such as the only FMCG brand to be in the top 5 most prominent campaigns in the Tet 2021 season and reach a high position in the Buzzmetrics chart. In addition, the MV "Co gai nho nhem" in collaboration with The Queen also helped Comfort reach the top 2 Youtube Trending with more than 18 million views. Or in the Smooth Superior campaign, ZEE and artist Monkey Minh have made a series of artistic photos to promote 2 strengths: Smooth in interface and Outstanding in features of MyVIB application. Even during the COVID-19 outbreak, ZEE cooperated with Lifebuoy to carry out awareness campaigns and encourage people to wash their hands regularly, helping the ZEE brand bring 80% of the handwashing market share (5% higher than the previous quarter), 3 Bronze awards at MMA Smarties X 2020 in the categories: Social Distancing, User Generated, Social Impact. ZEE confidently aims to develop into the leading IMC Agency in Vietnam, committed to ensuring breakthrough creativity, execution quality and business efficiency for customers through the following criteria: Disruptive - Aesthetic - Premium - Leading the trend (Hypebeast) - Practical (Practical), at the same time, constantly applying technology as well as new ways in marketing activities. From a young enterprise that was called an "emerging agency" 5 years ago, ZEE has now confidently entered the ranks of the leading IMC Agencies in the market, putting its name on the list of partners of domestic big brands and multinational corporations with high lifestyle requirements, elegance and aesthetics. Finally, Gia Han ended their presentation with "Most Succesful PR Campaign of Zee Agency". Most Successful PR Campaign: Client: Lifebuoy Service: IMC/ Communication/ KOL/ Event & Activation Industry: FMCG Background The outbreak of the novel coronavirus (COVID-19) is one of the most challenging health emergencies the world has ever seen. According to the World Health Organization (WHO), Handwashing with soap and water, when done correctly, is the most effective way to fight the novel disease. Taking the cause of preserving health and preventing the further spread of the disease, Lifebuoy, the world’s largest selling germ protection soap has launched a nationwide public awareness campaign educating people on the importance of and steps to hand sanitization, urging citizens to use any soap at their disposal. Lifebuoy Vietnam enlisted ZEE’s help to educate the public through a variety of fun, youthful, and catchy activities in 2020. The campaign aimed to encourage people to frequently wash their hands.Idea: Fight Corona with Style Tactics: The campaign kicked off across print, television and digital platforms with a simple message that placed emphasis on the importance of handwashing Released a series of educational viral videos and initiated the “Ghen Covy 2.0” Dance Cover to spread the brand’s message. There were 100 Hand Wash Stations built. They implemented the social campaign and the social challenge “Chặng đường 14 Ngày: Tăng Cường Đề Kháng Da”. Result: The campaign won Bronze Award (Social Distancing), Bronze Award (User Generated), and Bronze Award (Social Impact) at the MMA Smarties X 2020. It generated an additional 5% in market share for Lifebuoy hand Wash compared to the previous quarter - the highest rate in Lifebuoy Hand Wash’s history. RICKY STAR - THÁNH GIÓNG | OFFICIAL MUSIC VIDEO Some other successful campaigns: 1. By cooperating with leading fashion KOLs, organizing grand opening events with a communication strategy to hit Vietnamese consumers, ZEE made H&M's debut one of the hottest fashion hallmarks at the end of 2017 by setting unprecedented records for a foreign brand in the Vietnamese market. South: More than 12,000 people lined up for the opening in Ho Chi Minh City and more than 14,000 at the Hanoi facility. This opening party also attracted thousands of KOLs and celebrities to attend.... From that success until now, ZEE has become an official partner of fashion brand H&M. 2. In the promotion campaign for The Manor Central Park urban project, ZEE has used its strength as "lifestyle" to bring a fresh and modern perspective and define "Recessive Gene – Dominant Gene". Exploiting the desire to preserve the unique traditional cultural values in the midst of the innovation era of Hanoi's young generation, ZEE brings new approaches by telling stories of young people living in the Capital land with bravery, dare to dream and dare to assert yourself. Combined with 2 outstanding faces for young people in Hanoi, Vu and Gung, the Art Series photo series and the MV "Hanoi Gen Troi" with perspectives on traditional Capital culture have easily spread and gained a warm reception from the target audience that the brand aims for. gung0cay x Vũ. - Hà Nội Gen Trội || Official Music Video Nội dung câu hỏi của nhóm debate, giảng viên và câu trả lời của nhóm/sinh viên / Summary of questions from the debate groups and lecturer and the group / student responses: tải về 3.81 Mb. Chia sẻ với bạn bè của bạn:
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