Các thuật ngữ bắt đầu bằng ký tự "E"
Early adopters
People who choose new products carefully and are often consulted by people from the remaining adopter categories
Early majority
People who adopt products just prior to the average person
E-commerce
The use of technologies such as the Internet, electronic data exchange and industry extranets to streamline business transactions
Endorsement
The promotion of some kind of product recommendation or affirmation, usually from a celebrity, implying to the potential customer that a product is good
Expansionistic pricing
Expansionistic pricing is a more exaggerated form of penetration pricing and involves setting very low prices aimed at establishing mass markets, possibly at the expense of other suppliers. Under this strategy, the product enjoys a high price elasticity of demand so that the adoption of a low price leads to significant increases in sales volumes
Extinction pricing
Extinction pricing has the overall objective of eliminating competition, and involves setting very low prices in the short term in order to ‘under-cut’ competition, or alternatively repel potential new entrants.
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#9
10-05-05, 18:40
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.::Reporter::.
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Ngày tham gia: 05-05
Nơi cư trú: Vietnam
Bài viết: 0
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