Foreign trade university faculty of international education



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Group4-Leadership-SteveJobs

Lead by example.

One of the greatest things about Jobs was that he didn’t expect his employees to live up to values that he didn’t embody himself. He didn’t demand that his employees worked long hours while he was barely in the office—he was right there with them, putting in the hard work.

  • Follow your motivations (and let your employees follow theirs).

Jobs was known for being a bottomless pit of passion, and that would not have been the case had his work not aligned perfectly with his own motivational traits. This lesson can (and should!) be applied to your team and the projects they work on.

  • Diverse range of products.

Since the late 1970s (and Jobs’ efforts to strip things back down to basics), Apple has released a range of stylish new products. Apple’s attractive user interfaces across all of its devices is instantly recognisable, their minimalistic, sleek feel unmatched by any other company.

  • A dynamic business model.

Another key factor in Apple’s tremendous success is its incredibly dynamic business model. Jobs knew the market very well and, as a result, felt comfortable with the regular adjustment of Apple’s trajectory. As it grew, Apple continued to expand its offerings to its customer base. What began as a computer company is now a multi-faceted technological powerhouse. As the landscape changed, so did Apple.

  • Branding.

From its products to its software and even in-store customer experience, everything about Apple is tied to its unmistakable brand. Their unique trademark has enabled the company to stand out from its birth in 1976 right through to today.

  • Take Risks

As noted, Jobs’ necessity for perfection also made him a risk taker often. He trusted his judgment and understood what people needed. Keep in mind and remember these leadership lessons from Steve Jobs before jumping into the business world. They will help keep you on a progressive path and enable you to deal with challenges effectively to help you create a successful brand.
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