Foreign trade university faculty of international education



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Group4-Leadership-SteveJobs

Acquiring Lucasfilm

Referring to Pixar, it is impossible not to mention that Steve Jobs invested and bought Lucasfilm (led by George Lucas) with $ 5 million in royalties and $ 5 million for capital. In 1983, the nature of Lucasfilm lost a lot of profits (partly because the revenue of Star Wars: The Return of Jedi was not high), this was also a good opportunity for Steve Jobs to jump in to invest.

NeXT Computer is also a separate computer company founded by Steve Jobs, mainly NeXT sells workstation lines to serve the needs of research, computer engineering, and so on... So the nature of production costs As well as the selling price of NeXT computers at that time was very high, picky buyers.
In 1996, Steve Jobs sold NeXT to Apple for $ 429 million, he also returned to work for Apple.

  • Sell ​​Pixar to Disney

Between 2003 and 2005, the relationship between Pixar and Walt Disney became difficult to negotiate cooperation after the contract between the two parties would end, especially when Steve Jobs could hardly reach an agreement with the director. Disney's executive at the time was Michael Eisner.
By October 2005, the person who replaced Michael Eisner to run Disney was Bob Igner. Bob decided to buy Pixar when he transferred all of his shares in Pixar worth $7.4 billion. Then Steve Jobs was also one of Disney's biggest cheerleaders.
Back to work at AppleBack to the story of selling NeXT to Apple, Steve Jobs returned to work as CEO and he changed a lot of the way Apple operated from then until later. For example, the development of the NeXTSTEP operating system (later OS X) and the development of the iMac product line helped Apple increase revenue significantly.

  • Back to work at Apple

Back to the story of selling NeXT to Apple, Steve Jobs returned to work as CEO and he has changed a lot of the way Apple operates since then. For example, the development of the NeXTSTEP operating system (later OS X) and the development of the iMac product line helped Apple increase revenue significantly.
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