International Journal of Applied Business and International Management (IJABIM)
Vol. 6 No. 2, 33-46, August, 2021
E-ISSN: 2621-2862/P-ISSN: 2614-7432
DOI: https://doi.org/10.32535/ijabim.v6i2.1167
https://ejournal.aibpm.org/index.php/IJABIM
33
Effective Marketing Strategies of McDonald’s in Malaysia
and Indonesia
Oh Zi Jian
1
,
A.A. Gde Satia Utama
2
, Wan Nurin Afrina Binti Wan Musa
3
, Wafiq Bin
Hasly
4
, Ramizah Fatimah Binti Al-Rifae
5
, Nur Syawaltul Aisyah Binti Mohamad
Hussain
6
, Nofel Andriawan
7
Kolej Vokasional Batu Lanchang
1,3,4,5,6
Jelutong, 11600 Penang, Malaysia
Universitas Airlangga
2,7
Jl. Airlangga No.4 - 6, Airlangga, Surabaya, Indonesia
Correspondence Email: ohzijian@gmail.com
ORCID ID: https://orcid.org/0000-0001-6152-7437
ABSTRACT
The purpose of this study is to examine the effective marketing strategies of
McDonald’s
in Malaysia and Indonesia. The research method used online survey and analyzed by
using SPSS version 24. Literature reviews, journals, and papers also are analyzed to
support the collected data. The findings indicated that 87.07% of respondents are
satisfied with the existing services whereas 69.83% of respondents are satisfied with the
food by McDonald's. The findings also showed that the
majority of consumers knew
McDonald's from social media. The findings provide suggestions for future research and
improvement provided by McDonald especially for offering more options and providing
more discounts in their services.
