Logistics Efficiency Development in Distribution and Damage Control

Unilever Bangladesh takes different tactical and strategic moves to maintain it’s competitive 

upgrade the skills of employee through training and perform research and development faction 

for better product. In the case of low end brands Unilever tried to follow low cost leadership 

driven by economies of scale. Unilever Bangladesh is part of Unilever PLC all the way UBL has 

to follow the global standard. Unilever Bangladesh’s most of the brands are global brands which 

gives them extra synergy and strength. Some times implementation of global policy or strategy 

in a local way is big challenge. UBL is at present going for business diversification like they the 

launching new food brands like Knorr. 

Ensuring sustainable growth is another serious challenge; it is growing 17% per year and which 

is near about double of our national GDP growth. Expanding its production capacity and inctrase 

is human resourse to support its production expantion is a dounting task. 

UBL falls under Southeast Asian region. On a more micro scale UBL is monitored by Hindustan 

lever Ltd. The chairman of Unilever is MD as well.UBL has five departments to carry out all the 

organizational functions. All the departments are led by the respective directors. Customer 

Development department is for basically sales. Brand and development Department works for 

promotion, research and find out the new opportunity. They are basically responsible 

understanding consumer behavior and rivals move and take necessary steps. 

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