Logistics Efficiency Development in Distribution and Damage Control
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- Điều hướng trang này:
- CHAPTER THREE
| 2.10Brands of Unilever Bangladesh:
Unilever Bangladesh at present operating with 21 brands though Unilever Global has 400 brands. In Bangladesh Unilever’s Brands are categorized into four major categories. In personal care there are skin and hair care. In skin care the Brands are Fair & Lovely, Ponds for female, Vaseline for man. In hair care, brands are Sunsilk, dove, Clear.Sunsilk shampoo and conditioner for women on the other hand Clear is the hair care brand for man last but not the least Dove is the premium brand. In personal wash Close-up and Pepsodent are oral care brand. LUX and lifebuoy are regular soup brand and Dove soap is the premium brand. In personal wash there is also a liquid hand wash in this category. In home care categories there basically two types of brands one is Fabricwash and Dish wash. In fabric wash Surf Excel is the premium brand and Wheel and Rin are regular fabric wash brand. And in Dish wash Vim is the only Brand in the market. Though globally, Unilever has got very strong presence in food and Beverage but Bangladesh it has only Two Brand, one is Lipton Taaza and another is Knorr instant soup. This instant soupbrand is very new in Bangladesh. In the appendix 3 the brand categories and the logo and major variants are provided. 9
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