2.5Vision
To make cleanliness a commonplace; to lessen work for women; to foster health and contribute
to personal attractiveness, in order that life may be more enjoyable and rewarding for the people
who use the products.
2.6Key facts about Unilever Global:
• Products are sold in more than 180 countries.
• Launched more than 100 brands into new markets in 2010.
• Top 12 brands all have sales of more than €1 billion, and our top 20 brands account for
70% of our sales.
• Underlying volume growth in 2010 was 5.8% - the best we have achieved in 30 years.
• Operate in 11 product areas – and are global leaders in seven of them.
• Brands like Dove, Lux, Pond's and Rexona have made us global leaders in the deodorant
and skin care markets – where our sales grew 7.9% in 2010.
• Lipton's and Brooke Bond, Ben & Jerry's and Heartbrand are among the brands that have
made us global leaders in the ice cream and beverage markets – where volume grew 5.9%
in 2010.
• More than 167,000 people work for Unilever.
• More than 50% of our business is in emerging markets.
• Unilever have more than 50 years' experience of working in Brazil, China, India and
Indonesia.
• Our Sustainable Living Plan, launched in 2010, is helping more than a billion people take
action to improve their health and well-being.
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