Logistics Efficiency Development in Distribution and Damage Control
tải về 3.35 Mb. Chế độ xem pdf
|
| 2.3History of Unilever
2.3.1Unilever Global
Lever Brothers was founded in 1885 by great entrepreneur William Hesketh Lever. Lever establish soap factories around the globe, he stared to diversify his business into foods, acquiring fish, ice cream and canned food business. All time Unilever tried to use better technology than its rivals. The business grew and new ventures grew and new venture were launched America, Asia. The entrepreneurial spirit of founders and their caring approach to their employees and their dedicated community remain at the heart of Unilever’s business today.
Unilever business growth prosperity increases when they merged with Dutch margarine Company margarine ‘Unie’ merged with Lever Brothers. They started large scale marketing of household products and both used similar distribution channel. In a history that cross three centuries, Unilever’s success has been influenced by major events of the day‐economic boom, depression, world wars, changing consumer lifestyle and advancing technology.
tải về 3.35 Mb. Chia sẻ với bạn bè của bạn:
|