Unilever's Customer Development Department

CD is basically responsible for overall sales and distribution. It serves as a bridge between 

company and the consumers. To make this happen CD have to ensure propercoverage, 

availability and visibility. To do so they have to explore new channels of distribution, ensure the 

visibility of brands through active merchandising, developing our distributors to improve our 

penetration and coverage. Customer development structure is added in appendix 4.