Nguyễn Phương Tường Lan, Nguyễn Văn Thích
Tập 130, Số 5C, 2021
6
Factors affecting domestic tourists' intention to return
to Binh Quoi village
Nguyen Phuong Tuong Lan, Nguyen Van Thich*
Banking University Ho Chi Minh City, 39 Ham Nghi St., District 1, Ho Chi Minh City
* Correspondence to Nguyen Van Thich
(Received: September 21, 2020; Accepted: July 7, 2021)
Abstract. This studyaims to identify factors affecting domestic tourists' intention to return to Binh Quoi
Village. The sample size selected is 300 domestic tourists who have been traveling at Binh Quoi Village.
Qualitative and quantitative research methods with group discussion, Cronbach's Alpha test, Exploratory
Factor Analysis (EFA), and multivariate linear regression have been used in this study. The research
results show that 06 factors affect domestic tourists' intention to return to Binh Quoi Village. Based on the
research results, the authors propose managerial implications to improve the ability to attract domestic
tourists to return to Binh Quoi Village in the future.