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Consumer Behavior Toward Modern Food Products And Trends
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Mednarodno inovativno poslovanje = Journal of Innovative Business and Management · November 2019
DOI: 10.32015/JIMB/2019-11-2-9
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Al-Quds University
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77 
Consumer Behaviour Toward Modern Food Products 
and Trends 
Mohammed Abdalrahman
1
 
Abstract: People practicing food buying and consumption activities in 
everyday of their life’s, therefore this study aims to highlight the main factors 
that could affect consumer attitudes towards novel food products and 
consumption trends. The study handled three main food consumption trends 
that are: sustainable food consumption, organic food consumption and 
genetically modified food consumption. In order to achieve the study 
objective, a desk research was conducted, and a through literature survey 
was carried out on the main factors that affect consumer attitudes toward 
novel food products and consumption patterns. Literature resources were 
collected by screening various databases as EBSCO, Scopus, Science Direct, 
Taylor and Francis and other search tools. The main results indicate that the 
consumers attitudes towards novel food products are affected by different 
variables as consumer values and beliefs toward the environment and the 
farming technology in addition to the level of knowledge they have regarding 
food farming and producing technics. Also, it is found that trust, moral and 
ethical issues could influence the level of consumer acceptance of 
genetically modified foods. 
Keywords: consumer attitudes; GMOs; genetically modified products; organic 
food; novel food trends. 
JEL classification: M31, M39