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| 4. Conclusion
In conclusion, this study shows different directions of consumers attitudes toward modern food consumption patterns especially for sustainable food consumption, consumption of organic foods and GM foods. In the case of sustainable food consumption there are three main factors that could affect consumer attitudes which are personal values, perceived barriers, and consumer confidence in information. However, even that consumers may show a positive attitude toward food products characterized by sustainability attributes, there are still many factors that limit their ability to transform their attitudes into real purchasing behaviour. However, the expansion of sustainability and environmentally trends, consumption patterns toward organic foods also expands where the food non-sensory attributes as personal health and pursuit of life equilibrium become more important for consumers when taking their decisions. The study shows that the main factors that affect consumers attitudes toward organic foods are environmental friendliness, care for animal health, and personal wellbeing, subjective norms, marketing communications, environmental consciousness, health realization, and price perception. Also, regarding consumers attitudes toward GM food consumption, the study shows that people will more accept genetic engineering science if they can better understand the technology and its benefits and risks, and if they feel that they are protected and consuming such a product is safe for their health, in addition other factors as demographic attitudes, moral and ethical issues show some effect on consumers attitudes toward GM food. Note: Some parts of the paper have been presented at the 3 rd International Scientific Conference - EMAN 2019. References 1. Annunziata, A. & Scarpato, D. (2014). Factors affecting consumer attitudes towards food products with sustainable attributes. Agricultural Economics / Zemedelska Ekonomika, 60, 353-363. 2. Barański, M., Rempelos, L., Iversen, P. O. & Leifert, C. (2017). Effects of organic food consumption on human health; the jury is still out! Food & Nutrition Research, 61, 1287333. 3. Cecchini, L., Torquati, B. & Chiorri, M. (2018). Sustainable agri-food products: A review of consumer preference studies through experimental economics. Agricultural Economics / Zemedelska Ekonomika, 64, 554-565. 4. Cerri, J., Testa, F. & Rizzi, F. (2018). The more I care, the less I will listen to you: How information, environmental concern and ethical production influence consumers' attitudes and the purchasing of sustainable products. Journal of Cleaner Production, 175, 343-353. 5. Chu, K. M. (2018). Mediating Influences of Attitude on Internal and External Factors Influencing Consumers' Intention to Purchase Organic Foods in China. 6. Costa‐Font, M. & Gil, J. M. (2012). Meta‐attitudes and the local formation of consumer judgments towards genetically modified food. British Food Journal, 114, 1463-1485. 7. Ditlevsen, K., Sandøe, P. & Lassen, J. (2019) .Healthy food is nutritious, but organic food is healthy because it is pure: The negotiation of healthy food choices by Danish consumers of organic food. Food Quality and Preference, 71, 46-53. 8. Kolodinsky, J. & Lusk, J. L. (2018). Mandatory labels can improve attitudes toward genetically engineered food. Science Advances, 4, eaaq1413-eaaq1413. Abdalrahman. M. (2019). Consumer Behavior Toward Modern Food Products and Trends 82 Mednarodno inovativno poslovanje = Journal of Innovative Business and Management 11(2), 77-, DOI: 10.32015/JIMB/2019-11-2-9 9. Kumar, N. & Ray, S. (2018). Attitude towards soft drinks and its consumption pattern: a study of Gen Y consumers of India. British Food Journal, 120, 355-366. 10. Larson, R. B. (2018).Examining consumer attitudes toward genetically modified and organic foods. British Food tải về 278.68 Kb. Chia sẻ với bạn bè của bạn:
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