International Journal of Applied Business and International Management (IJABIM)
Vol. 6 No. 2, 33-46, August, 2021
E-ISSN: 2621-2862/P-ISSN: 2614-7432
DOI: https://doi.org/10.32535/ijabim.v6i2.1167
https://ejournal.aibpm.org/index.php/IJABIM
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credit card, e-wallet or debit card, or such as GrabPay, then pick up their purchases to
take away or eat in the Mcdonald’s. Most McDonald's restaurants across the world
feature a similar interior or outside decor. They employ social media and television as
promotion platforms. McDonald's in Malaysians charges a somewhat higher price for its
meal than McDonald's in Indonesian. Thus,
Mcdonald’s in Malaysian and Indonesia is
not very different. Malaysia and Indonesia have very similar characteristics as well as
very similar cultures between these two countries. If
these two countries have a
difference it can be raised as a difference in the price of food and food supplements, for
example in Malaysia Mcdonald’s serves Nasi Lemak, Bubur McD,
while in Indonesia
Mcdonald’s serves Nasi Uduk. These two countries have almost the same
characteristics.
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