Effective Marketing Strategies of McDonald’s in Malaysia and Indonesia
International Journal of Applied Business and International Management (IJABIM)
tải về 317.3 Kb. Chế độ xem pdf
|
Chin lc kinh doanh toan cu Mc Donal
| International Journal of Applied Business and International Management (IJABIM)
Vol. 6 No. 2, 33-46, August, 2021 E-ISSN: 2621-2862/P-ISSN: 2614-7432 DOI: https://doi.org/10.32535/ijabim.v6i2.1167 https://ejournal.aibpm.org/index.php/IJABIM 37 With the presence of McD onald’s in Malaysia and Indonesia, the government will be able to open employment opportunities to the people. With various companies like McDonald's, job opportunities will increase and it will be easier for employees to apply for jobs. McDonald's provides the easiest way to lunch by demonstrating its efficient working procedures, as this fast-food model provides an effective way for individuals to meet their diverse demands (Ritzer, 1993). People not only satisfy their fundamental hunger needs by eating popular foods but also, they can take into consideration the price. Customers have always been hesitant of spending money on fast food during economic downturns (Mintel, 2009). For the ecological elements that are connected to natural environment trends, as well as how these trends impact McDonald's distant macro-environment (Greenspan, 2018). It is used to look at how environmental changes affect businesses and customers. McDonald's can improve their environmental programs and sustainability to strengthen their brand and commercial success (Greenspan, 2018), for example, the McRecycle initiative (UKEssays, 2018a). This initiative aims to take advantage of the opportunities that have arisen as a result of the increased interest in corporate environmental initiatives and a rising focus on sustainable business practices (Greenspan, 2018). In addition, the availability and consistency of McDonald's food supplies were impacted by changing weather conditions. As a result, in order to mitigate this effect, McDonald's needs to expand their supply chain. McDonald's in Malaysia and Indonesia might benefit from these concepts. They are both absolutely one-of-a-kind in terms of their local cultures, marketing methods, client loyalty, and technological advancements. McDonald's also has its own website and uses other online social media platforms to disseminate information about promotions and events in other regions. However, it is lacking in a number of areas where its competitors are well ahead. McDonald's for example has only lately introduced an internet ordering system. However, the delivery service is poor and does not always reach the majority of Kuala Lumpur and other major cities. As a result, in order to flourish in the dynamic business environment of the new century or internet era, McDonald's must design the finest plan to adapt to changing consumer demand. Malaysians and Indonesians are the most majority Muslims, halal (permissible) is a major concern in Malaysia and Indonesia. McDonald's Malaysia requires 100% halal certification from Jakim (McDonald's Malaysia, 2020), but McDonald's Indonesia requires the Sistem Jaminan Halal (SJH) accreditation from LPPOM MUI (McDonald's Indonesia, 2020). Furthermore, McDonald's major supplier is MacFood Services, which assists the company in exporting grocery products to the market in northeast Islamic nations (Rajawat et al., 2020). McDonald's engaged at least two Muslim kitchen employees and assigned two Sharia specialists as Sharia consultants to the internal halal committee to satisfy the halal criteria (Rajawat et al., 2020). Before employees can work, they must receive a flu |