Reasons to choose our startup to invest



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8. Cost Structures

Fixed costs: 
 
Product testing costs 
 
Cost of machinery and equipment 
 
Packaging costs 


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The variable costs : 
 
Raw material costs 
 
Marketing costs 
 
Shipping costs 
 
Staff costs 
9. Revenue Streams

Sell sauce through online channels (facebook, tiktok, shopee...). 

Additional services provide healthy foods such as black bread. chicken breast 
sausage, sesame salt from nuts, salad (only sold at Hola) 
* Clear pricing strategy, MVP product description must clearly state what the sauce is 
and what sauce it is 


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II. 
MVP Description

Product name: Healthy queen passion fruit sauce 

Product Description:

Brand: Healthy queen 

Capacity: 250ml 

Expiry date: 2 months from date of manufacture (Manufacturing date: 
March 10, 2023) 

Flavor: Passion fruit sauce has a sour, slightly sweet taste of honey and 
the fragrant scent of fresh passion fruit 


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Natural and organic sauces, refined from the highest quality ingredients. 

Main ingredients include: Passion fruit juice, honey, olive oil, eggs, salt. 
Contains no preservatives, artificial colors, refined sugar or saturated 
fat. 

Focus on providing nutritious ingredients that are good for the body
reducing the amount of fat, salt and sugar that are harmful to health. 

Product Advantages: 

Natural and fresh flavor, helps enhance the flavor of dishes without 
using chemical additives. 

High nutrition from organic ingredients, helps improve health and 
support the digestive process. 

Contains no harmful additives, suitable for vegetarians, people who love 
healthy eating and people who want to stay in shape. 

Product uses: 

To mix vegetable and fruit salads or can also be used as a dipping sauce 
for pan-fried seafood dishes such as salmon, scallops, shrimp,... 

Packaging and packaging: 


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Packaged in a glass jar with a capacity of 250ml 

The bottle has all the product information, ingredients, logo, brand 
name, manufacturer, usage instructions, how to preserve, and how to 
use on the bottle. 

Preserve: 

The product can be stored at room temperature and is best stored in a 
refrigerator and away from direct sunlight. 

Cover tightly after use. 

Price and Potential Market: 

Price: 47,880 VND - reasonable price, suitable for Healthy Queen's 
target customers. 


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Potential market: Potential market includes vegetarians, people who 
want to lose weight, and people who take care of their health. 

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