Reasons to choose our startup to invest

3 
I. 
Business model canvas
1. Customer Segments 
- Age: 20 -30
- Gender: Male and Female 
- Occupation: Final student, Office worker 
- Where to live: In big cities 
- Income: Low, Medium, High (Specifically what income range is in) 
- They pay attention to their health, eat healthy, low in fat, low in calories, low in 
sugar and limit processed foods. Ensure food hygiene 
- Love the delicious dipping sauces with a variety of flavors. 
- They are busy with work and don't have much time to cook, so they want to find a 
product that is convenient, easy to use, saves time, and has a reasonable price. 
- Due to the time-consuming nature of my job, I often order online 
- Before purchasing, see product information on sites like Facebook 
- Pay attention to images, quality information about products, and information 
related to health, healthy lifestyle, and diet 
- Worried that healthy products won't be as delicious as regular dipping sauces. 
- Assuming that healthy products often cost more than conventional products. 
- Afraid of being "healthy": Some consumers are concerned that healthy products 
are not really as good for health as advertised. 
2. Value Proposition 

4 
- Slogan: Healthy queen – Vị ngon cho cuộc sống cân bằng 
- Healthy Queen is committed to providing quality sauce products made from fresh, 
clean ingredients to ensure food hygiene and safety. Calorie-calculated products 
help customers easily control their diet. Healthy Queen provides customers with a 
variety of sauces suitable for many different dishes. There are many options to 
prepare and change the taste of daily dishes. 
- Shown through the Facebook page and website: providing useful information 
about products, information about healthy diets and recipes, and providing features 
to calculate food calories. 

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