Reasons to choose our startup to invest

III. 
Pricing strategy 

15 
IV. 
Reasons to choose our startup to invest 
- 
Healthy Queen is committed to providing quality sauce products made from fresh, 
clean ingredients to ensure food hygiene and safety. Calorie-calculated products 

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help customers easily control their diet. Healthy Queen provides a variety of 
sauces suitable for many different dishes, giving customers many choices to 
prepare and change the taste of everyday dishes. 

Sauce and Healthy food market report: 
 Healthy eating trends of Vietnamese people: 
+ 67% of people feel their diet could be healthier 
+ 26% of people have been on a diet for more than 1 year 
+ 52% limit fried foods, 47% add more vegetables and fiber, 
41% reduce sugar in dishes. 

According to Metric's report on the Healthy Food market on e-
commerce platforms, revenue within 12 months compared to the 
most recent quarter has increased by more than 370%. 
=> The demand for healthy food is increasing because consumers are increasingly 
concerned about their health. Sauce is an essential spice in food preparation, so healthy 
sauce will attract many consumers 
- Sales report of weight loss salad dressing on the e-commerce platform reached the same 
level in 12 months and compared to the most recent quarter, it grew by more than 6.2%. 
Evaluating the weight loss salad dressing market, business shops can sell it at common 
prices from 50,000 VND to 200,000 VND. 
=> Healthy sauces often have a higher price than traditional sauces with high demand for 
the product, helping to ensure good profits for businesses. 

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V. Rerferences. 
Vân, M., 2023. Giá Cost là gì? Cách tính Cost món ăn, đồ uống chính xác nhất cho nhà 
hàng, quán cafe. [Online]
Available at: https://www.sapo.vn/blog/cach-tinh-gia-cost-mon-an-do-uong 
[Accessed 10 03 024].