Viettel strategic analysis

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2.3. Social factors.

The need for communication increases, the need for services, ... Today, almost 

everyone from entrepreneurs, farmers, students, civil servants to students has a need 
for communication, and there are needs. other services,…Thus, this will stimulate the 
demand for Viettel's services.
Since population makes markets. Vietnam's current population is 97,778,918 
as of November 16, 2019 according to the latest UN figures. Vietnam's population 
currently accounts for 1.27% of the world's population. Vietnam is ranked 14th in 
the world in the population rankings of countries and territories. The population 
density of Vietnam is 315 people/km2. With a total land area of 310,060 km2. 
35.92% of the inhabitants alives in urban (34,658,961 people in 2018). The 
average age in Vietnam is 32 y
ears old”. (DanSo.Org, 2019). 
Businessmans are usually concerned about population growth rates in different 
cities, regions and countries. An important factor affecting business is population 
growth. Especially for telecommunications and technology. In addition, 
today, students and young people have the largest demand for telecommunications 
and internet services among Viettel's client groups. Viettel has launched packages 
and services suitable for each object (such as Tomato package for students, MiMax 
unlimited 3G package, etc.)
We can see that Vietnam is an extremely interesting market with Viettel's 
market with its large population and fast growth. Vietnam's educational 
performance is relatively high, especially in urban areas. Graduated from 
universities, colleges, etc. is very high compared to the whole country. In addition, 
Vietnamese intellectual labor is technologically superior - so this is a good human 
resource for the company. In addition, the demand for telephones, Internet services, 
etc.The number of people today has increased significantly, so this is an 
opportunity to help Viettel develop business.

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